🇰🇷 CJ Olive Young Launches 'Olive Young Health Dive' to capture health category

CJ Olive Young (Olive Young) announced on April 30th that it wolud launch a health promotion called ‘Olive Young Health Dive’ on May 1st. This initiative aims to foster the health category.

Aiming to Lead the K-Health Market

Olive Young plans to make this health promotion as significant as its well-known 'Olive Young Sale.' By doing so, it aims to lead the growth of the health market, making it a core category comparable to K-beauty.

Significant Growth in Health Category

In 2023, Olive Young saw a 27% increase in health category sales compared to the previous year. The number of wellness products, including health items, has more than doubled since before the pandemic. The health market has expanded as people increasingly view health management as an investment in themselves, attracting a younger demographic, especially the MZ generation.

Introduction of 'Health+'

In response to these market changes, Olive Young introduced a personalized wellness curation service called ‘Health+’ in April. This year, they are expanding related product lines and plan to discover and nurture promising K-health brands through the launch of Olive Young Health Dive.

Special Promotions and Events

Olive Young Health Dive is an online and offline promotion offering trendy health products with special benefits. It will be held three times this year in May, August, and November. Olive Young aims to make this event a regular feature, enhancing its expertise in health trends.

Olive Young Health Dive Promotion from May 1st to May 7th, 2024

First Event: Slim Beauty & Healthy Smile

The first Olive Young Health Dive, run from May 1st to May 7th, featured products focused on slimming (diet) and oral care under the theme ‘Slim Beauty & Healthy Smile.’ Notable brands include Vitalbeautie, grn+, Dentiste, and Yusimol.

Exclusive Benefits and Events

Customers who purchase products online or offline would receive a ‘Health Dive Kit’ on a first-come, first-served basis, containing samples of popular slimming and oral care products. Additionally, Olive Young offered daily and weekly discounts on selected brands and products.

Engaging Customers Through Mobile App

The mobile app will host the ‘Health Dive Challenge,’ where members can participate in health-related quizzes to win prizes.

An Olive Young representative stated, “Olive Young Health Dive is a key event where customers can experience our health insights and high-quality products firsthand. We aim to support the growth of K-health brands in both domestic and international markets by continuously discovering and fostering promising brands.”

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